Digital Data Specialist Mads Daniel Christensen, Student Data Specialist Therese Moreau Hansen and Research Manager Bent Steeg Larsen from Politiken talk about introducing and organizing data as a central basis for decision-making in a 130-year-old company that must adjust to a highly competitive digital and globalized media market.

Fortunately, there are many interesting and relevant data. But it requires specialists to make them available and operationalizable to the organization. At the same time, data must work in a traditional and creative context, where data is not always considered obvious to inform journalistic processes and decisions. This makes the job challenging, in a good way.

The talk will show examples of how targeted data visualization and machine learning is now a central part of the company’s editorial and commercial activities.